Photo of the key on a ticket machineOur smartcard - theKey - is a secure way of buying bus tickets to use on bluestar and unilink in and around Southampton. You can top-up your key with bus tickets safely & securely online. It only takes up to 3 hours for your online ticket to load and then your key is ready for use on the bus. You can also top-up existing 7 or 30 day products on the bus, or add/top-up new/existing tickets at our bluestar travel shop.

Already got a key? Top up here

How theKey works...

  1. order your card
  2. allow 2 working days for your key to arrive  
  3. login into your account and buy your bus tickets on the theKey portal
  4. wait 3 hours for your online bus ticket to load 
  5. place your key on the ticket machine and wait for the green light!
  6. enjoy travelling & saving with the key!

tickets available on the key

Start saving today. Take a look at ticket prices on the key.

dayrider prices

period pass prices

Already got a key?

Register your details to your key, so you can top-up online. Registering thekey also ensures that should you lose it we can transfer any remaining bus tickets onto a replacement card for you.

register a key card

Don't bin me!

Don’t throw it away. You can use the same key card time and time again.

If you lose your key, check first to see if it has been handed in to our lost property department.

If you are still unable to find your missing key card you can contact our Customer Service team to arrange a replacement card. Please be aware that there is a £5 admin charge for replacement cards.