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Photo of the key on a ticket machineOur smartcard - theKey - is a secure way of buying bus tickets to use on bluestar and unilink in and around Southampton. You can top-up your key with bus tickets safely & securely online. It only takes 3 hours for your online ticket to load and then your key is ready for use on the bus. You can also top-up your key at our bluestar travel shop.

Already got a key - top up here

how thekey works...

  1. order your key here
  2. allow 2 working days for your key to arrive  
  3. login into your account and buy your bus tickets at theKey portal
  4. wait 3 hours for your online bus ticket to load 
  5. hold the key for 5 seconds on the ticket machine to activate, just wait for the green light!
  6. enjoy travelling & saving with the key!

tickets available on the key

Start saving today. Take a look at ticket prices on the key.

dayrider prices

period pass prices

already got a key?

Register your details to your key, so you can top-up online. Registering thekey also ensures that should you lose it we can transfer any remaining bus tickets onto a replacement card for you.

register a key

don't bin me!

Don’t throw it away. You can use the same key card time and time again.

There is a £5 admin charge for replacement cards.

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