None other that the Right Worshipful Mayor of Southampton, Cllr Brian Parnell, was one of the first people to have the opportunity to read SO, the new look magazine for Bluestar and Uni-link bus users.

The free glossy magazine is produced every two months to keep over a million passengers informed of key events, attractions and entertainment that can be reached by bus and is distributed on board our fleet of 95 single and double deck vehicles, as well as information points, shopping centres and other outlets around Southampton and South Hampshire.

“It’s a good read and I would commend any initiative that encourages more people to consider travelling by bus as a way to reduce traffic congestion and pollution in the city,” said Brian Parnell.

Our Operations Director, Andrew Wickham, said that SO is an important element of the ongoing marketing campaign led by the Bluestar managers to encourage people to break their hop in the car habit: “We hope that the new magazine will provide new and existing customers ideas and reasons to catch the bus to and from the city.”

Click here to read the latest issue.