We are working with a local charity to help reduce loneliness and isolation among the area’s older people.
Our number 2 service is regarded as a lifeline for many, providing access to shops and services for those who would otherwise find it difficult to travel across the borough.
And now we have teamed up with MHA to highlight the charity’s Live at Home initiative.
Live at Home is designed to help older people stay independently in their own homes as long as possible, with the best quality of life. Loneliness and social isolation leads to mental problems like depression and stress, and the scheme works by laying on groups, events and outings - as well as organising home befriending visits for members who can’t access the community.
“We know many older people living in Eastleigh rely on our buses to get out-and-about, and we’re keen to use the screens on-board our vehicles to highlight the important work MHA’s Live at Home Scheme does within our local community,” said Bluestar’s marketing executive Charlotte Mair.
“The hope is to bring Live at Home to the attention of some passengers who may not be aware of the help and support available - and that can only be a good thing.”
Mark Kirby, Eastleigh’s Live at Home Scheme manager, added: “As a regular user of Bluestar’s number 2 buses, it occurred to me that we could make good use of on-board technology to help the large number of older people who also use this service.
“It’s a great way to promote the many ways we can help those in need, and I’d like to thank Bluestar for its support.”